INDEED x NSAC

I was given the honor of being selected to participate on the 2022-2023 University of Minnesota National Student Advertising Competition team. The AAF selected client Indeed asked teams nationwide to present a campaign that would increase unaided consideration of the brand. Our team found an immense amount of success throughout the course of the competition and placed 4th in the nation at the finals in St. Louis, Missouri. I helped the team acquire quantitative and qualitative data as well as producing an analysis of the brand’s competitive landscape. I also engaged in brainstorming, ideation, and execution production with my fellow creative team members.